Case Study: Lifetime achieves customized user-level analytics reporting with Endai

Lifetime - Customer Case Study

Lifetime TV’s analytics division needed help creating reports on specific user-related events for its B2B affiliate website, lifetimeconnections.com. The team contacted Endai for training in Google Analytics and a way to handle user-level tracking behind a secure server, which was beyond its existing expertise.

Endai built a customized analytical solution using the Endai PlayBook and Google Analytics, including custom code added to the Google cookie. The setup let Lifetime TV segment data by region, company, user position, or individual user, and the analytics team could create the reports the business group needed to make real-time decisions about programming, advertising, and active users.

Lifetime