Case Study: Havaianas reduces checkout abandonment by 10% with Endai

Havaianas - Customer Case Study

Havaianas worked with Endai when its eCommerce conversion rate came in lower than expected based on the previous year’s data. The company asked Endai to identify bottlenecks in the checkout process and prioritize changes that could improve overall conversion.

Endai analyzed the checkout flow, found that many visitors were dropping off on the final confirmation page, and tested messaging changes using Google Website Optimizer and Google Analytics. After changing the page language and call to action, Endai reduced checkout drop-off by 10% and helped generate $200,000 in additional revenue a year.

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