Case Study: Columbia Credit Union improves personalized email marketing with Endai

Columbia Credit Union - Customer Case Study

Columbia Credit Union needed a better way to manage email marketing for a large, family-based customer base with multiple accounts tied to the same email address. Its existing email marketing program could not easily differentiate accounts or support personalized messaging, creating problems for account communication and relevant service targeting. Columbia Credit Union turned to Endai for help with the challenge.

Endai built a custom solution using BuyerGenomics software, integrated without redesigning Columbia Credit Union’s internal technology from scratch. The approach saved time and money, kept customer satisfaction ratings up, and the credit union was still using BuyerGenomics 4 years later. While using the solution, Columbia Credit Union also won the CUNA Marketing & Business Development Council’s Diamond Award for email marketing for companies with assets of $500M-$1Billion.

Columbia Credit Union