Case Study: JYSK achieves 25% faster time to market with Encode Retail Solution

JYSK achieved a 25% reduction in time to market

JYSK, an international retail chain with over 3,000 stores, faced a significant challenge in managing and versioning its weekly marketing offers for 52 different countries. The process was inefficient, lacking a structured approach and a clear overview, which increased the risk of errors and slowed down production. To address this, they turned to the vendor Encodify and its Encode Retail Solution.

Encodify implemented its retail platform to unify JYSK's processes, integrating it with their SAP system to centralize all marketing materials. This solution provided a single source for texts, prices, and logos, enabling reuse and ensuring corrections were made only once. The result was a 25% reduction in time to market, decreasing production time from 4 weeks to 3, which led to higher quality materials, fewer errors, and greater value for their marketing spend.

JYSK

Jens-Henrik Jensby

Director, Integration and Digital Development