Case Study: jem & fix eliminates marketing collateral errors with Encodify

jem & fix eliminates marketing collateral errors and cuts proofing rounds with Encodify

jem & fix, a major regional DIY retail chain, faced significant challenges with errors in its marketing collateral, such as incorrect prices in advertisements. These mistakes risked poor customer experiences and potential legal issues. The company sought to eliminate these errors while also reducing the lengthy and costly approval rounds for its campaigns. They turned to the Encodify platform to address these challenges.

Encodify implemented its online proofing tool and integrated it with jem & fix's ERP system. This solution introduced a "Proofing Round 0" to catch errors before production began and automated alerts for pricing discrepancies. The integration also automated freight calculations and improved communication with suppliers. As a result, jem & fix eliminated errors in its marketing materials and drastically reduced proofing rounds from an average of three to 1.47, saving significant production time and costs.

Jem & fix