Case Study: Agro Sevilla achieves 30% faster time to market with Encodify

How the Encodify platform transformed marketing into a powerful engine and prompted the rest of the organisation to onboard as well

Agro Sevilla, the world's largest olive producer and exporter, faced significant challenges with its unstructured and inflexible packaging and marketing workflows. These manual, email-based processes resulted in a high 20% error rate in marketing collateral and a slow time to market. To gain control and digitize its operations, the company turned to Encodify and implemented the Encodify PLM solution.

Encodify's solution streamlined the end-to-end marketing packaging process, providing a unified platform that replaced scattered emails and files. This gave Agro Sevilla complete visibility and control, reducing their error margin from 20% down to 0%. The implementation also resulted in a 30% reduction in time to market and increased departmental capacity without adding staff, allowing the team to focus on strategic initiatives like brand development.

Agro Sevilla

Finbarr González O’Sullivan

Marketing Manager