Case Study: Samdock reduces customer acquisition time by 77% with Encharge

How Samdock reduced the cost and time spent on acquiring a new customer by 77% with Encharge

The customer, Samdock, a CRM provider for small businesses, faced a high-touch customer acquisition model that was unprofitable. Their cost to acquire a new customer was higher than the customer's lifetime value, requiring 3-5 hours of sales and 2-4 hours of customer success time per client. They needed to transition to a low-touch, automated process and turned to the marketing automation platform Encharge for a solution.

Using Encharge, Samdock automated their marketing, sales, and onboarding processes, including lead nurturing, user onboarding, and subscription management. The most intuitive flow builder and strong integrations allowed them to maintain close contact with customers without heavy use of human resources. As a result, Samdock reduced the time spent to acquire a new customer by 77%, now needing less than an hour in sales and another hour in customer success.

Samdock

Dennis Sturm

Marketing Manager