Case Study: Confect increases user engagement by 28% with Encharge

How Confect transitioned to Product-Led Growth and increased user engagement by 28%

Confect, a B2B SaaS ad tech company, faced significant challenges with its previous marketing automation platform, HubSpot. These issues included rigid data models, data discrepancies, and an inability to send relevant, timely emails based on user behavior, all of which hindered their strategic shift to a product-led growth model. This prompted them to seek a new solution from the vendor Encharge.

Encharge provided a flexible marketing automation platform with real-time user behavior tracking and an easy-to-use workflow builder. This allowed Confect to implement targeted, behavior-based emails, particularly for user onboarding. As a result, Confect achieved a 28% increase in the number of users active during their first three days, significantly improving user engagement and the likelihood of conversion.

Confect

Gints Gailis

Head of Marketing Operations