Case Study: CLEARED4 automates lead qualification with Encharge and HubSpot

How CLEARED4 Automated their Lead Qualification Process by Using Encharge and HubSpot

The customer, CLEARED4, a cloud-based health and safety monitoring platform, faced unreliable metrics and a lack of robust automation with their previous marketing tool, Mailchimp. They required a more sophisticated platform capable of handling their complex SaaS needs, including advanced workflows and deep integration with their CRM, HubSpot. They turned to the vendor, Encharge, to implement a solution.

Encharge provided a powerful marketing automation tool that integrated with HubSpot. The solution enabled CLEARED4 to nurture and score leads through targeted email campaigns and website engagement tracking. This automated their previously manual lead qualification process, resulting in the sales team contacting more qualified prospects who already had awareness of the company. The integration also created a single source of truth in HubSpot, providing better data and insights for the entire team.

CLEARED4

Josh Parten

Sales & Marketing Operations Manager