Case Study: TomTom boosts 90‑day retention and delivers consistent global onboarding with Enboarder

Why Workday + Enboarder = a Match Made in Heaven for TomTom’s Global Onboarding

TomTom, a global leader in location technology with over 4,500 employees across 30 countries, faced inconsistent onboarding experiences across regions and fierce competition for engineering talent. Seeking an HRIS‑integrated, customizable solution that would standardize and enliven pre-boarding and Day‑1 experiences, TomTom selected Enboarder to drive experience‑led onboarding alongside their existing Workday setup.

Working with Enboarder, TomTom built a scalable, globally consistent onboarding journey—leveraging up to 120‑day pre‑boarding timelines, bespoke video content (founder welcomes, “life at TomTom,” and location tours) and targeted communications to keep new hires engaged. The Enboarder solution helped TomTom onboard 1,000+ new hires globally, improve 90‑day retention and deliver a consistent, exciting experience that boosts competitiveness in the war for talent.

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