Case Study: Hugo Boss achieves reliable company-wide communications and improved employee experience with Enboarder

How Hugo Boss Australia Nailed Employee Experience & Critical Communications – Yes, Even During a Global Pandemic!

Hugo Boss is a premium fashion and lifestyle brand with more than 1,000 retail stores worldwide; Hugo Boss Australia struggled to reach frontline employees who lacked company computers or email, a problem made urgent by the COVID‑19 pandemic. Having already used Enboarder for onboarding and offboarding, the HR team identified the Enboarder platform as a way to deliver critical, company‑wide communications to every employee across any device.

Hugo Boss Australia repurposed Enboarder to send managing‑director COVID updates, tailored messages for warehouse, retail and office teams, mental‑health tips, cleaning and payroll guidance, and return‑to‑work questionnaires. The Enboarder solution created reliable two‑way communication, reduced pressure on line managers, and drove measurable engagement and positive feedback — with employees contacting HR to say they felt valued and better informed.

Hugo Boss

Rhiannon Jarrett

HR Business Partner