Case Study: Wine Central achieves 53% revenue growth with Enalito's Smart Segmentation & Personalization

Wine Central increased its revenue by 53% using our Smart Segmentation & Personalization

Wine Central, a New Zealand retailer of wines, beers and spirits, needed an easy-to-use personalization solution and digital-transformation partner to improve product discovery, real-time customer segmentation, targeted email campaigns, and customer lifetime value. After evaluating options, Wine Central chose Enalito to deliver Smart Segmentation & Personalization across their online store.

Enalito implemented AI-driven onsite personalization and end-to-end smart segmentation — personalized recommendations on the home, product and cart pages, automated RFM segmentation, and targeted emails — which enhanced shopping experiences and delivered measurable results: a 53% increase in customers/revenue, a 60% increase in average order value, a 6% reduction in cart abandonment and up to a 58% lift in monthly revenues. Enalito also centralized Wine Central’s data to identify gaps and target high‑value shoppers, improving ROI and conversion.

Wine Central

Paul Newport

Wine Central