Case Study: The Silver Room achieves a 35% increase in conversions and a 10% reduction in cart abandonment with Enalito

Silver Room achieved higher conversions using personalized product recommendations

The Silver Room, a Chicago institution founded in 1997 by Eric Williams, needed a way to help customers find the right products faster and to streamline a fragmented customer journey. The retailer wanted personalized product recommendations, flexible merchandising rules, targeted email campaigns, and better analytics — and turned to Enalito to provide personalized product recommendations and end-to-end customization.

Enalito implemented personalized email marketing, spot-on on-site recommendations, optimized recommendation strategies, and urgency-driven cart messages, plus analytics to track performance. As a result, Enalito helped The Silver Room achieve a 35% increase in conversions, a 10% decrease in cart abandonment, a 6% lift in average revenue per user, and 2x page views.

The Silver Room

Eric Williams

The Silver Room