Case Study: Cable Ties Unlimited achieves a 4% increase in click-through rate and 2× page views with Enalito

Cable Ties Unlimited saw 4% increase in Click-through rates using product recommendations

Cable Ties Unlimited (CTU) is a family‑owned supplier of cable ties and wire‑management solutions that struggled to help customers navigate a large catalogue spanning 40+ brands. Seeking an easy‑to‑use personalization and digital experience partner, CTU selected Enalito to deliver on‑site personalization, AI‑driven recommendations, and personalized email marketing to make product discovery and merchandising simpler and more relevant.

Enalito deployed its end‑to‑end personalization platform—real‑time AI recommendations across Home, Product and Cart pages, flexible merchandising rules, and targeted email campaigns—to surface relevant items, drive upsell/cross‑sell, and tailor experiences for each visitor. The work improved CTU’s shopping experience and delivered measurable impact: a 4% increase in click‑through rate and a 2× increase in page views, along with higher conversions and repeat purchase activity.

Cable Ties Unlimited