Case Study: CDK Global boosts customer engagement and webinar attendance with Enablix

Leading automotive dealership technology leader skyrockets sales rep adoption by seamlessly switching enablement platforms

CDK Global, a leading automotive dealership technology company, faced challenges with fragmented content and siloed communications, which led to version control issues and inefficient customer service. Their customers often missed important updates, and internal teams spent excessive time handling repeat requests. They partnered with Enablix to find a solution to this engagement problem.

Enablix built a unified, secure Dealer Resource Center that served as a central hub for training, product updates, and event information. The solution resulted in 9,000 engaged users, a 30-40% lift in webinar attendance, and improved customer satisfaction scores. For CDK Global, Enablix created a vital communication channel that strengthened customer retention and provided valuable data-driven insights.