Case Study: CDK Global boosts customer engagement and retention with Enablix

Leading Automotive Dealership Technology Company boosts webinar attendance 30–40% with Enablix

CDK Global, a leading automotive dealership technology company, struggled with fragmented communications and scattered content. This made it difficult to consistently engage their large customer base, as sales and customer success teams grappled with version control issues and repetitive requests for basic resources. To solve this, they partnered with Enablix to build a unified customer engagement hub.

Using the Enablix platform, CDK built a secure, self-service portal called the Dealer Resource Center. The solution centralized product updates, training materials, and event registrations. This resulted in 9,000 engaged users, a 30-40% lift in webinar attendance, and improved customer satisfaction scores, proving Enablix successfully strengthened customer retention and engagement.

Leading Automotive Dealership Technology Company