Case Study: InfoCepts saves sales time and improves content discovery with Enablix

Easily finding content makes educating buyers easy for InfoCepts

InfoCepts, a provider of IT services for the data and analytics industry, faced a significant challenge as its sales team could not find the marketing content needed to educate buyers. With collateral scattered across Sharepoint, OneDrive, and their website, sales reps wasted hours searching for or recreating materials, which hindered their selling efforts. To solve this, they turned to the sales enablement platform from Enablix.

Enablix implemented a centralized solution that connected to all of InfoCepts' content sources, organizing sales and marketing assets into a single, easily searchable repository. The results were immediate; sales reps saved over three hours per week searching for content, leading to an increased close rate. Furthermore, the marketing team gained valuable analytics to guide their content strategy and now spends less than 20 minutes a week maintaining the low-overhead Enablix platform.

InfoCepts

Katherine Gabriel

Global Marketing Director