Case Study: Acima achieves data-driven content strategy and higher bookings with Enablix

Acima Leasing creates end-to-end content insights and fuels their sales team with an easy-to-use resource and analytics hub

Acima, a leading provider of lease-to-own solutions, was struggling with a scattered and unmeasurable content library. Their marketing and sales teams lacked insights into what content resonated with buyers and had no easy way to provide consistent, compliant resources to the sales force, which was hurting their performance.

To solve this, Acima implemented the Enablix platform, which provided a centralized and analytics-driven hub for all sales content. This solution led to high sales team adoption and gave marketers the data needed to build a content strategy based on what was actually working. As a result, Acima increased their rate of enrollment and bookings, and empowered their reps to create better buyer experiences through features like microsites.

Acima

Matt Allred

Marketing Director