Case Study: UserZoom boosts sales content adoption and buyer engagement with Enablix

A robust way of categorizing and organizing content makes it simple for sales reps to discover and deploy content, exactly when it’s needed in the sales cycle

UserZoom, a market-leading User Experience insights solution, faced a challenge in efficiently providing its growing global sales team with the right marketing content to engage buyers. Their marketing team had invested in creating content but had no effective way to distribute it, resulting in low sales adoption and a lack of insight into what content was being used. The UserZoom team needed a solution to organize this content and integrate it seamlessly into their sales reps' existing workflows.

The vendor, Enablix, provided a central content repository integrated directly into the applications UserZoom's sales team already used, including Gmail, Slack, Salesforce, and Outreach.io. This solution empowered reps to easily discover and share approved content without switching apps. As a result, UserZoom saw a significant increase in sales content adoption, gained valuable insights into content performance and buyer engagement, and made their marketing and sales teams more efficient and effective communicators.

UserZoom

Ryan Skinner

Product Marketing Manager