Case Study: AAH achieves 35x ROI and eliminates £2M in ineffective rebates with Enable

AAH eliminates £2M in ineffective rebates with Enable

AAH, the UK's largest pharmaceutical wholesaler, faced significant challenges managing over 18,000 complex rebate agreements across hundreds of suppliers and thousands of customers. Their fragmented legacy systems and reliance on spreadsheets limited visibility, increased operational risk, and led to revenue leakage. To modernize its commercial operations, AAH selected Enable and implemented its rebate management solution.

By adopting Enable's platform, AAH centralized all rebate management, eliminating manual processes and gaining extreme visibility into cash flow. This transformation allowed them to eliminate £2 million in ineffective rebates and achieve a 35x return on investment. The solution also supported 12% volume growth over two years by improving rebate accuracy and enabling more strategic supplier negotiations.

AAH