Case Study: Brooks Brothers achieves improved customer service and omni-channel visibility with enVista Retail POS System

Improving Technology While Competing in a New Age of Retailing

Brooks Brothers, the oldest U.S. men’s clothier founded in 1818, faced omni-channel retailing challenges and needed new technology to meet evolving customer service expectations. To modernize its operations and gain a unified view of shoppers, Brooks Brothers engaged enVista Retail POS System to deliver point-of-sale, mobile and clienteling capabilities on a single cloud-based platform.

enVista Retail POS System implemented and managed a cloud POS, mobile and clienteling solution, developed a technology roadmap for a single view of the customer, and enabled visibility into customer buying patterns. The solution delivered measurable improvements such as SKU/store-level inventory and sales analysis, stronger inventory planning and execution, and improved data integrity—helping Brooks Brothers enhance customer service across channels.

Brooks Brothers