Case Study: VOW achieves AI-powered event workflow automation with Empromptu

Vow - Customer Case Study

Vow, a professional event technology platform, faced the challenge of integrating AI-powered features to reduce operational burdens like manual floor plan recreation and guest list management. They needed to do this without disrupting a major ongoing platform migration and while adhering to strict enterprise security requirements from clients like HBO and NBC. Partnering with vendor Empromptu, they sought a solution that would allow them to compete with giants like Ticketmaster.

Empromptu built and implemented standalone AI modules for Vow. These included a system to ingest and interpret various floor plan formats, an intelligent guest list uploader that automatically maps data fields, and a specialized stadium row recognition tool. The solution from Empromptu integrated seamlessly into Vow's existing codebase, required no platform rewrite, and avoided triggering new security reviews. This automation eliminated hours of manual data entry, freed the team to focus on premium experiences, and provided a production-ready competitive advantage without adding headcount.

VOW

Jennifer Brisman

Chief Executive Officer