Case Study: NAAAP modernizes its brand and digital presence with Empowered Ideas

A Empowered Ideas Case Study

NAAAP’s RTP Chapter ushers its rebrand into 2012 with Empowered Ideas

The customer, the National Association of Asian American Professionals (NAAAP), required a comprehensive rebranding and technology update for its RTP Chapter. They engaged the vendor, Empowered Ideas, for its services in branding, graphic design, and web design to help modernize their professional organization's image and communications.

Empowered Ideas created a new logo and revamped the customer's website, Twitter profile, and Facebook page. Their work also included troubleshooting and streamlining communications and email marketing. As a result of this partnership, NAAAP successfully updated its technology integration and achieved a dynamic rebrand that conveyed the desired imagery for the organization.


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