Case Study: Merck achieves faster brand migration with empower

New branding successfully implemented at Merck

The customer, Merck, a leading science and technology company, faced the challenge of implementing a comprehensive new brand identity across its 60,000 employees. The primary difficulty was ensuring the quick internal adoption of the new branding and migrating a vast number of existing Microsoft Office PowerPoint presentations into the new design, a process that would have been enormously time-consuming if done manually. They partnered with the vendor empower to use its service for this rebranding project.

empower was implemented company-wide within six weeks. The solution allowed users to convert old presentations into the new corporate design with just a few clicks and provided centralized access to new templates. This approach saved a significant amount of time, ensured compliance with the new brand guidelines from day one, and enabled Merck to achieve a strong, consistent brand appearance efficiently. Users described the empower tool as a real "time saver."

Merck

Brigitte Schneider

Head of Brand Design