Case Study: WBCSD achieves strategic social media benchmarking insights with Empower Agency

WBCSD benchmarks 10 peer organisations in 6 months with empower agency

The World Business Council for Sustainable Development (WBCSD) wanted to strategically position its social media activity by benchmarking its performance against peer organizations. To achieve this, they engaged Empower Agency, which utilized its partner tools, including Brandwatch, to conduct a comprehensive analysis despite challenges posed by LinkedIn's closed API and changes to X Analytics.

Empower Agency provided a solution by performing a qualitative and quantitative analysis of ten competitors and a deep dive into WBCSD's own channels. The project delivered over 70 slides of strategic information, analyzing six months of data to inform WBCSD's future strategy. The customer's team was highly engaged by the work and looked forward to implementing the strategic recommendations provided by Empower Agency.

World Business Council for Sustainable Development (wbcsd)