Case Study: UN Climate Change High-Level Champions achieve 269 million impressions at COP27 with Empower Agency

UN Climate Change High-Level Champions drive 269 million impressions with empower agency

Empower Agency provided digital strategy and campaign support to the UN Climate Change High-Level Champions for the COP27 conference. The customer's challenge was to cut through a crowded and fast-paced digital landscape during the pivotal climate event, requiring a communications approach that was agile, culturally sensitive, and strategically precise.

The solution involved comprehensive pre-conference planning, on-the-ground and remote live posting across 40 events, targeted paid media, and dedicated design support. Empower Agency's work drove 269 million total impressions across social platforms, more than doubling the engagement rate from the previous year, and achieved over 99,700 views for their daily newsletter.