Case Study: The Breteau Foundation launches Plastic Changemakers with Empower Agency

The Breteau Foundation drives 82,000 website visitors with empower agency

The Breteau Foundation partnered with Empower Agency to launch the #PlasticChangemakers campaign, a global initiative to drive educators to free resources on plastic pollution. The challenge was to design and launch this campaign in a way that reflected the foundation's mission while adhering to the strict brand guidelines of the children's show Miraculous: Tales of Ladybug and Cat Noir, across all social and paid media.

Empower Agency developed the creative concept and designed the campaign's assets, including the educational pack, a dedicated website, and digital materials for social media. They implemented a global paid media strategy alongside organic content and community management. This approach by Empower Agency yielded significant results, including over 82,000 website visitors and a 9.71% conversion rate.

The Breteau Foundation