Case Study: SME Climate Hub grows email subscribers by 73% with Empower Agency

SME Climate Hub grows email subscribers by 73% with empower agency

The SME Climate Hub, a global initiative helping small and medium-sized businesses commit to net zero, partnered with Empower Agency. Their challenge was to drive commitments and grow their email list of interested SMEs in key countries through a paid media and lead generation campaign.

Empower Agency implemented a paid social strategy using platform lead generation forms and targeted ads on Meta and LinkedIn. Their approach included creating new ad assets, A/B testing messaging, and nurturing leads via email. As a result, Empower increased the client's email subscriber list by 73%, adding over 5,000 new contacts, and the campaign surpassed all LinkedIn performance benchmarks by at least 50%.

SME Climate Hub