Case Study: ShelterBox generates 5,000 leads with Empower Agency’s illustrated extreme storms quiz

ShelterBox generates 5,000 quiz leads with empower agency

ShelterBox, a UK-based disaster relief charity, faced the challenge of generating new leads and raising awareness for its climate change campaign among a cold audience. They enlisted Empower Agency to develop a digital tool that would position them as an authority and demonstrate climate change's impact on vulnerable communities, with key goals of acquiring supporters from Gen X and Y.

Empower Agency created an illustrated, choose-your-own-adventure style quiz that placed users in the shoes of a family surviving a climate disaster. This digital mobilisation tool, supported by a paid media campaign, generated over 12,000 views and 5,000 completed quizzes, achieving a 17% conversion rate. The campaign by Empower Agency exceeded lead targets by 200% and significantly reduced acquisition costs, successfully extending ShelterBox's reach.

ShelterBox