Case Study: RNID achieves record-breaking CPA and higher conversions with Empower Agency

RNID boosts CPA 100% with empower agency

Empower Agency partnered with RNID, the national charity supporting deaf people and those with hearing loss in the UK. The charity's challenge was to drive regular giving sign-ups for its RNID Connect learning programme while significantly improving its cost per acquisition and maintaining strong donation volumes.

The solution from Empower Agency involved a comprehensive paid media strategy built on robust testing and agile optimization. This included testing bidding strategies, audiences, and creative formats, followed by continuous adjustments based on data. Empower Agency's work delivered a 100% improvement in cost per acquisition, bringing it under £50, and more than doubled the conversion rate against previous benchmarks, generating several hundred donations for RNID.

RNID