Case Study: National Parks Partnerships raises awareness of nature funding opportunities with Empower Agency

National Parks Partnerships generates 51 qualified business leads with empower agency

National Parks Partnerships, an organization that develops corporate partnerships to fund nature and biodiversity projects across the UK's National Parks, faced the challenge of launching a high-profile B2B campaign. Their goal was to reach a larger audience beyond their previous personalized outreach tactics to raise awareness and secure new funding opportunities. They engaged Empower Agency to develop and execute this creative campaign.

Empower Agency implemented an omni-channel solution for National Parks Partnerships, beginning with a creative workshop to develop the "A Natural Partnership" campaign concept. Their approach included targeted paid media, digital partnerships, and curated organic social content. This strategy successfully generated 51 qualified business leads, over 6,000 landing page views, and more than 314,000 impressions during the campaign launch.

National Parks Partnerships