Case Study: London School of Hygiene and Tropical Medicine achieves thousands of survey responses with empower agency

London School of Hygiene and Tropical Medicine reaches 19 million impressions with empower agency

The London School of Hygiene and Tropical Medicine needed to gather crucial international survey data on climate change impacts from two specific demographic groups: young people and parents. They engaged Empower Agency to design and execute a targeted paid media campaign on Facebook and Instagram to recruit these participants.

Empower Agency implemented a comprehensive four-phase paid media strategy, which included audience research, campaign setup, continuous optimization, and detailed reporting. This approach successfully generated 19 million impressions and achieved an exceptionally low average cost per click of £0.04, efficiently driving high volumes of traffic and providing valuable benchmarks for the client's future campaigns.

London School of Hygiene and Tropical Medicine