Case Study: Joseph Rowntree Foundation boosts social media impact with Empower Agency

Joseph Rowntree Foundation boosts social reach 4,000% with empower agency

The Joseph Rowntree Foundation (JRF) sought to maximize its impact and better integrate social media into its strategic media mix. To address this challenge, they engaged Empower Agency to develop a comprehensive, tailored social media strategy based on an in-depth audit and competitor analysis.

Empower Agency delivered a bespoke social media strategy and provided extensive consultancy and support to implement it. This multi-faceted approach included audience research, social listening, and staff training. The results were transformative, with JRF's team gaining renewed confidence. The first campaign post-strategy saw a 4,000% uplift in impressions and its hashtag was used in over 5,000 public posts, demonstrating a significant measurable impact.

Joseph Rowntree Foundation