Case Study: Carefree boosts brand awareness with Empower Agency's targeted video campaign

Carefree boosts brand awareness with empower agency, driving 4 million impressions

Carefree, a charity providing breaks for unpaid carers, faced the challenge of low public awareness about the vital role of carers and needed to drive action across three distinct audiences: carers, the public, and potential hospitality partners. With a limited budget, their goal was to elevate brand awareness through a campaign that balanced emotional storytelling with a strong call to action. They partnered with Empower Agency to execute a targeted paid media strategy.

Empower Agency developed a multi-platform video campaign featuring powerful short films to resonate with each audience. They implemented a test-and-learn approach across Meta, YouTube, TikTok, and LinkedIn to optimize performance in real-time. The campaign delivered exceptional results for Carefree, including 4 million impressions and 3 million video views with a 45.15% view rate. This successful initiative significantly boosted brand awareness, helping more carers access vital breaks.

Carefree