Case Study: HABA cuts e-commerce costs by 50% with Emporix

HABA cuts e-commerce TCO by 50% with Emporix

HABA, a German family-owned company known for high-quality children's products, faced significant challenges with its inflexible and expensive legacy SAP Hybris platform. The system's poor performance, high maintenance workload, and rising total cost of ownership were hindering customer experience and innovation. HABA partnered with vendor Emporix to find a modern solution that could support future growth and unify its sales channels.

Emporix implemented its Commerce Orchestration Platform, a MACH-based solution, in collaboration with implementation partner Medienwerft. The project was delivered in just four months without business disruption. The new composable commerce architecture unified HABA's B2C, B2B, and reseller channels and significantly reduced costs. As a result, Emporix helped HABA cut its total cost of ownership by nearly 50%, with projected savings increasing each subsequent year.

HABA