Case Study: Brand Influence Group streamlines onboarding and cuts HR admin with Employment Hero

How Employment Hero helped this field marketing giant take the admin out of activation

Brand Influence Group, a field marketing and merchandising company operating across Australia and New Zealand, needed a better way to manage high-volume onboarding, complex rostering, and compliance for thousands of casual and part-time staff. With Employment Hero’s HR & Payroll Platform – Platinum, the team was looking to replace spreadsheets, email chains, and legacy systems with a more scalable and accurate process.

Employment Hero automated onboarding, centralized employee records, and gave BIG access to self-service tools, compliance updates, HR templates, analytics, and SmartMatch recruitment. The result was far less admin, faster and more compliant onboarding, better visibility into workforce data, and the ability for the HR team to handle more than 5,000 active employees without needing an estimated six additional staff.

Brand Influence Group

Leo Yuan

HR and Payroll Manager