Case Study: Pitcrew AI achieves scalable HR efficiency with Employment Hero

How Pitcrew AI keeps their focus on growth

Pitcrew AI, a growing industrial automation and AI company based in Carrington, NSW, needed a better way to manage HR as its team expanded from around 12 employees to 20+. Before using Employment Hero’s Premium HR and Payroll platform, the company struggled with basic onboarding, limited recruitment functionality, and increasing compliance demands tied to rapid growth.

Employment Hero gave Pitcrew AI an all-in-one system for recruitment, onboarding, compliance, employee engagement, and payroll, including LinkedIn Jobs integration, SmartMatch, paperless pre-hire onboarding, one-on-ones, and EOR support for international hiring. The result was a more scalable HR function with less admin, stronger compliance, and improved employee engagement—enabling Pitcrew AI to run a structured HR process without hiring a dedicated HR person and helping leadership manage hiring and approvals more efficiently.

Pitcrew AI

Dan Farthing

Head of Product and People