Case Study: Trend Micro achieves higher employee referral rates and expanded social reach with EmployeeReferrals

Trend Micro - Customer Case Study

Trend Micro engaged EmployeeReferrals.com to build a social recruitment platform aimed at activating employees and expanding candidate reach. The challenge was to drive real change in hiring by turning employees into a scalable referral network and reaching thousands of potential candidates via social channels.

The solution integrated with Trend Micro’s ATS (iCIMS) and synced employees to social media (86% LinkedIn, 19% Facebook), with 45% of employees participating and 117 using auto-share across 173 jobs. The program produced 471 social impressions every day and delivered strong referral outcomes—27 referrals per 100 participants each month—with referral sources split 72% LinkedIn, 3% Facebook and 25% other.

Trend Micro