Case Study: Crocs achieves stronger referral engagement and increased applicants with EmployeeReferrals

Hiring Those With Ambition Passion And With Great Character

Crocs partnered with employee referrals.com to hire people with ambition, passion and strong character, aiming to turn employee engagement into a steady stream of quality candidates. The challenge was improving conversion from participation to hires: for every 100 program participants each month the company saw just 16 referrals and 4 applicants, with candidate sources split 47% LinkedIn, 10% Facebook and 42% other.

Crocs fully integrated employee referrals.com with its Taleo Business Edition ATS and rolled out auto-share to employees, resulting in 145 employees using auto-share, 46% overall employee participation, 84% synced to LinkedIn, 31% synced to Facebook and 63% of participants synced in total. The integration streamlined sharing and tracking across social channels, broadened reach, and created a measurable, more efficient referral pipeline for sourcing candidates.

Crocs