Case Study: Centro Commerciale Battente Shopping & More boosts tenant engagement and digital success with Emplate

Centro Commerciale Battente Shopping & More drives 3.9k app downloads with Emplate

Centro Commerciale Battente Shopping & More, a shopping center in Italy, faced the challenge of low tenant engagement in its marketing efforts and sought to create a stronger digital relationship between its management, its 75 tenants, and its customers. To address this, the customer chose the vendor Emplate for its consumer app platform, which included an integrated loyalty program and a user-friendly tenant tool called Emplate Shop.

The solution implemented by Emplate provided an easy-to-use tool for tenants to post content, which led to high engagement. After its launch in late 2021, the app was downloaded 3,900 times in its initial period, with over 80% of users remaining active. Tenants created 370 posts in a single month, generating 439,000 post views and interactions. Emplate's platform enabled Battente to successfully target its local customer base and gain valuable data insights.

Centro Commerciale Battente Shopping & More