Case Study: Rosengårdcentret achieves 500,000 in-app marketing exposures in three months with Emplate

500.000 in-app marketing exposures in three months

Rosengårdcentret, a large Danish shopping mall in Odense operated by ECE, wanted to become a digital first mover and better connect its physical mall experience with digital engagement. To achieve this, it worked with Emplate on launching a mall app, while also involving its digital agency STEP in the implementation process.

Emplate helped Rosengårdcentret launch and onboard the app efficiently despite Covid-related delays and restrictions, including remote preparation, tenant onboarding support, and customizable app design options. The mall also launched with multiple introductory prizes and tenant incentives, and the result was 500,000 in-app marketing exposures in the first three months, with strong activity from both customers and stores from day one.

Rosengårdcentret

Casper Bach Andersen

Rosengårdcentret