Case Study: Diversified Communications Group achieves measurable audience engagement and brand re-positioning with Emozo

Diversified Communications Group - Customer Case Study

Diversified Communications Group, a communications agency in India, wanted to know whether its long-running celebrity-hosted web series appealed to audiences across six key markets and was helping advance the brand’s re-positioning. They engaged Emozo and its DIY research platform to design a short, smooth respondent experience and the right screening questions to minimize abandonment for ~9-minute episodes.

Emozo built a comprehensive survey on its platform, used a detailed screener, and—working with a First‑party Data Access Provider partner—contacted over 12,000 people to secure 1,202 completed responses across four tests (65% on mobile), delivering the final series-level report eight days from launch. Emozo’s analysis established the show’s popularity and effectiveness in driving the brand re‑positioning, quantified regional and celebrity-driven differences, validated the level of on-screen branding, and surfaced actionable insights for the client.