Case Study: Global Media and Entertainment Brand achieves positive audience engagement and stronger brand perception with Emozo

How Emozo helped a client understand how episodes of a hugely popular, local language digital show engaged its audiences and affected the perception of the featured brands

Global Media and Entertainment Brand, a major Southeast Asian content owner, engaged Emozo to assess how episodes of its flagship local‑language digital show in the Philippines were engaging audiences and affecting perceptions of featured brands. The client’s challenge was reaching the right viewers and collecting authentic feedback on relatively long (avg. 15‑minute) video stimuli without high mid‑survey drop‑off, while resisting the temptation to overload the survey with secondary questions.

Emozo used its proprietary feedback platform to field a tightly screened, week‑long study (3 assets tested, ~230 responses / sample size 225, 67% mobile responses), delivering near‑real‑time, frame‑by‑frame reporting and a final insight deck. The results showed the show generated positive brand sentiment, the host resonated strongly, and Emozo identified one major improvement area with clear commercial upside — all achieved with almost no mid‑survey drop‑offs thanks to stringent screeners and a focused questionnaire.