Case Study: Publicly Traded Banking and Financial Institution in Southeast Asia achieves decisive tagline selection and audience resonance insights with Emozo

Publicly Traded Banking and Financial Institution - Customer Case Study

Publicly Traded Banking and Financial Institution, a Southeast Asia–based publicly traded banking and financial institution, faced a campaign deadline but was stuck choosing among five subtly different English-language taglines for primarily non-native English customer segments. Emozo was engaged to provide an objective, data-driven verdict using its proprietary DIY research and feedback platform, measuring Believability, Memorability, Comprehensibility, Emotional Connection and Relevance with weights that distinguished rational and emotional drivers.

Emozo executed a rapid quantitative survey across 3 markets (n=350), using stringent screeners and its platform to capture deep engagement (avg. 13:07 mins) and deliver composite scores in 10 days; the analysis identified "The future is yours. Live it. Own it." as the top tagline, resolved the agency/client deadlock, and gave the marketing team clear, measurable scores to guide campaign decisions.