Case Study: True Classic achieves 30% higher EMQ scores and 15% ROAS lift with Emotive

True Classic attains 30% incremental EMQ scores driving 15% ROAS using Emotive Attribution

True Classic, a leading premium men’s apparel brand, worked with Emotive to improve customer data accuracy and increase ROI on its Klaviyo marketing flows. The company wanted better audience identification across channels and devices so it could strengthen remarketing and conversion performance.

Emotive implemented Emotive Attribution EdgeTag to provide a persistent user ID and improve match rates for key events. As a result, True Classic saw EMQ scores rise, with hash match rates increasing from 12.2% to 31.1% for Page View, 9.3% to 27.4% for View Content, and 22% to 45.3% for Add to Cart; attributed conversions also improved by 15.8% for View Content, 15.2% for Add to Cart, and 9.8% for Purchase, driving a 30% larger remarketing audience and a 15% lift in ROAS.

True Classic

Ben Yahalom

True Classic