Case Study: Split Nutrition achieves 5x ROI with Emotive

Split Nutrition drove a 5x ROI with Emotive

Split Nutrition, a food and beverage brand in the United States, was struggling with limited marketing resources and low engagement from email. With just a one-woman marketing team, the company needed a more effective way to connect with customers and improve return on investment.

Split Nutrition chose Emotive’s conversational SMS marketing platform to create more personal, two-way text interactions with customers. With Emotive, Split Nutrition achieved a 5x ROI, a 34% conversion rate on abandoned cart campaigns, and 16% click-through rates, with SMS driving 33% of sales in a recent week.

Split Nutrition

Ali

Brand & Creative Director