Case Study: Rock 'Em Socks drives $10K in 2 weeks with Emotive abandoned cart recovery

Rock ‘Em Socks drove an incremental $10K in just 2 weeks

Rock ‘Em Socks, a U.S.-based fashion brand, relied on email and SMS retargeting to re-engage visitors who abandoned their site, but saw abandoned cart revenue decline as iOS 16.4 reduced tracking visibility. The team needed a better way to identify and recover lost shoppers, so they turned to Emotive for help.

Emotive implemented its 1st Party Pixel, which Rock ‘Em Socks got live in just 24 hours to restore website tracking across email and SMS programs. In the first 2 weeks, the brand identified 3x more abandoned visitors and generated an additional $10K in abandoned cart revenue, contributing to $127K in incremental revenue over 6 weeks and a 9% cart conversion rate via Emotive SMS.

Rock 'Em Socks