Case Study: Rock 'Em Socks builds SMS success with Emotive

Rock ‘Em Socks built an SMS channel from the ground up with Emotive

Rock ‘Em Socks, a U.S.-based apparel brand known for its huge range of licensed and original sock designs, wanted to grow beyond email and paid media. Before working with Emotive, the company had no SMS marketing automation platform in place and needed help launching a new text messaging channel from scratch.

Emotive helped Rock ‘Em Socks build and scale its SMS program with conversational marketing, including Broadcasts and Experiences. The results were strong: Rock ‘Em Socks added 275,000 new subscribers, achieved up to a 10x ROI on Broadcasts, and saw a 27% conversion rate with Experiences, making Emotive a major driver of the brand’s success.

Rock 'Em Socks

Harrison Hall

Head of Digital Marketing & E-Commerce