Case Study: Pura Vida drives 300% more Klaviyo flow revenue with Emotive Attribution

Pura Vida drives 300% incremental Klaviyo flows using Emotive Attribution

Pura Vida, the handcrafted bracelets and jewelry brand, wanted to generate more sales from its Klaviyo email marketing flows. To address lost customer identity and missed returning visitors caused by cookie loss, the company turned to Emotive and its Attribution EdgeTag solution.

Emotive implemented Emotive Attribution to restore customer identity closer to pre-iOS 14 levels and recapture audiences Klaviyo was missing. The A/B test showed strong gains: viewed product segments increased 2.4%, add-to-cart segments increased 3.5x, revenue from email marketing flows doubled, and Emotive reported a 30%+ lift in event match quality within the first hour, helping drive 100% higher ROAS.

Pura Vida

Deirdre Kelly

Pura Vida