Case Study: Piper Finn achieves 10X ROI with Emotive

Piper Finn found an alternative to email marketing and drove a 10X ROI with conversational texting

Piper Finn, a baby and toddler footwear eCommerce brand, was struggling with failing email marketing—bounced messages, very low open rates, and poor conversions—and needed a mobile-first approach. They turned to Emotive and its conversational SMS/texting platform to reach customers where they were actually engaging: on their phones.

Emotive set up and managed Piper Finn’s SMS campaigns, including sale and holiday reminders, using a simple, commerce-tracking platform. The results: over $350K in SMS sales, a 25% click-through rate, roughly 10x ROI overall, and campaign conversion rates 5–6× higher than email—demonstrating Emotive’s measurable impact on revenue and engagement.

Piper Finn

Kimber Graser

Piper Finn